Being on the front lines, Professors Michael Toole and Deb Williamson have to navigate not only the changing situation and constant influx of information, but also the media. Michael was not prepared for the media storm – since April 2020, he has had 520 media engagements with news outlets around the world. Similarly, every study on COVID testing published by Deb’s team has been picked up by the media and she has sometimes felt ambushed.