Despite its amazing advancements, generative AI raises substantial concerns. With its roots deep in Western data, could GAI inadvertently become a tool of digital colonisation? Trained mostly on data that is influenced by Western perspectives, there’s a risk of AI systems acting like digital colonisers, spreading a uniform cultural narrative across diverse global landscapes.

AI applications are revolutionising the way we create. But these creations rely on ideas conceived by humans who are not always given appropriate credit. It is likely that generative AI systems will soon only be allowed to be trained on work in the public domain or under licences, which will affect everyone who integrates generative AI into their work.