The current treatment model for addictive behaviours involves treating people based on the substance or behaviour they are dependent on; however, there are usually underlying psychological reasons for their addictions that might not go away (i.e. treating someone for alcoholism who drinks due to an earlier trauma doesn’t remove the injury of the underlying trauma). The solution is to ‘focus on underlying drivers, not surface symptoms of problematic behaviours’. Rather than assessing and focusing on a diagnostic “what”, Professor Yücel and BrainPark are focusing on the “why”.