The field of sports analytics was thrust into the spotlight by the Michael Lewis book, Moneyball, in 2004. The pressure to apply science to professional sport has accelerated. Associate Professor Sam Robertson and Professor Damian Farrow are dedicated to advancing technologies, data capacities, and analytics to help both professional and recreational athletes. There is more data being generated in sport than ever before. With better tools to manage and detect that data, the technology and analysis behind professional and recreational sport will continue to improve, giving players the opportunity to improve alongside them.