Science vs. Branding in the Bottled Water Market

While consumers might express concerns for the environmental impacts of disposable plastic bottles, these do not translate to major changes in purchasing behaviour. In other words, knowing that plastic bottles pollute our environment isn’t enough to stop people buying water in plastic bottles. Without intervention, the popularity of bottled water seems unlikely to weaken.

Fruits Against Melanoma: The science behind medicinal plants

Plants have been used as traditional medicines around the world for centuries – even millennia. With the technology we have now, Dr Tien Huynh can uncover the science behind how they work. Drawing on her Vietnamese heritage, she is particularly interested in plants from tropical Asia – including the gấc fruit (Momordica cochinchinensis).